Short Personable Version

Hello and thanks for visiting my site! My name is Pete Brand. I’m extremely passionate about entrepreneurship, helping other people become wildly successful online, becoming better every single day, and being the best husband and father possible.

It’s my goal to create content for you that helps you aggressively move your business forward. I want to be your virtual partner. If you need advice or a question answered, let me know and I’ll do my best to help you out. Nice to meet you!

Long Corporate Version

Pete Brand co‐founded the web marketing and development firm, Mindscape, in 2001 and, in 2008, joined forces with Grand Rapids‐based Hanon McKendry to create a fully integrated, multi‐platform branding and marketing agency. Pete currently leads Internet marketing research and strategy for the firm and pays close attention to business process refinement, always seeking ways to work more effectively and efficiently in this ever‐evolving industry.

Since 2008, he has served on the Grand Rapids Area Chamber of Commerce CEO Roundtable Steering Committee. He is a member of the Chamber’s Center for Community Leadership ‐ Leadership Grand Rapids (LGR) class of 2011 and was recently appointed to the LGR Program Planning Committee. He regularly contributes his Internet marketing expertise through community‐based workshops, training, speaking engagements, Webinars and the “Mindshare Web Marketing Mentors” blog.

Pete believes grassroots engagement is the key to building strong, vibrant communities—including customer communities.

• In 2010, he led Google Fiber for Grand Rapids, a social media advocacy campaign in support of the city’s bid to attract Google’s fiber optic trial. Within weeks of its launch, the campaign drew over 38,000 Facebook followers, generated over a dozen advocacy videos from community

leaders and citizens, garnered national media attention, and short‐listed the city in Google’s

nationwide search.

• Pete was a founding member of the SuperFriendz Campaign for the Heart of West Michigan United Way, a group of community leaders and activists, all highly engaged in social media, who work to rally Millennials and Gen‐Xers behind United Way efforts.

• Most recently, Pete provided digital marketing strategy and support to organizers of the internationally acclaimed Grand Rapids LipDub, a video created to promote Grand Rapids in response to negative publicity in the mainstream media. In less than two weeks, the video exceeded 3 million YouTube views, was seen in every country that has internet access, and garnered worldwide media attention. Subsequently, Pete provided the GR LipDub partners business development and marketing counsel in support of their new business launch.

Recent Awards:

• Pete Brand – American Diabetes Association/West Michigan 2011 “Father of the Year” Award

• Mindscape ‐ Corp! Magazine 2011 “Michigan Economic Bright Spot” Award

• Mindscape ‐ 2011 West Michigan Honoree ‐ “101 Best and Brightest Companies to Work For”

• Mindscape ‐ Grand Rapids Area Chamber of Commerce 2009 Small Business of the Year