Pete Brand
Grand Rapids, MI

I am married to an incredible woman named Amanda and have five amazing children. I would consider myself an entrepreneur and absolutely love the challenge of building businesses. I also love the journey of personal development. I don't believe in drifting through life on auto-pilot. I believe we are presented each day with opportunities to improve and become better. I choose to embrace these opportunities and use the lessons I learn to become a better "me" and continuously strive to embrace each moment!

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ACHIEVE! Make 2012 the Year of Discomfort

By on January 2, 2012

My favorite time of year is the last week of the year and the first week of each new year.  The last week of the year I spend reflecting on the past year’s accomplishments, and also spend time setting my goals for the coming year and planning how I’ll attain them.

The first week of the new year is always  full of excitement and anticipation as I head into the new chapter of my life with new goals and a well thought out plan.

A few days ago, while reflecting on the past year I came across an image on Facebook.

This visual, although crude, is an excellent representation of  TRUTH.  Have you ever found yourself putting up with less-than-optimal circumstances because you are “comfortable?”  I think it’s crazy what we’ve come to accept as “comfortable.”

You know what I mean …

Each day you wake up slowly and fight the urge to continuously hit the snooze button. When you finally do drag yourself out of bed and get to work it takes you a couple hours and three pots of coffee to get the cobwebs out of our head. Then after struggling through your day you go to bed at night dreading work the next day.

Why do we continue to sit back and pass up opportunities to improve our circumstances?  Is it because we’ve grown comfortable with being miserable?

I understand that everyone doesn’t experience the feelings of misery I explained above. I’m 100% positive that all of us could come up with a long list of things we could do to improve our circumstances … but we never seem to get around to it.

Just like there are varying levels of misery, there are also varying levels of pain to our discomfort.  I believe we can either wait until the pain we’re experiencing is so great that we’re compelled to take action, or we can make a decision to consistently lead a life of discomfort, and take immediate action.

If you consciously decide to lead a life of discomfort, I believe you’ll live a much fuller and richer life and experience far less pain and suffering than life would normally deal you.

I’ve  made the decision personally that 2012 is going to be MY year of discomfort.  I’m going to get rid of my “Some day I’m going to” list.  How about you?

What do you have on your list that you’ve been meaning to “get around to?”  Join me and let’s ACHIEVE as much as we can in 2012!

  1. Rich Lohman

    January 3, 2012

    Great post Pete! I call this the Ground-Hog-Day-Effect. Go through life living each day over and over just like the one before it. Where you call this the year of discomfort I call it The Year of Commitment! Be committed to change. Be committed to living the life of your dreams. Be committed to taking massive and inspired action. Be committed to more WOOHOOing in your life!

    I thank you for your post and thoughts and wish you a WOOHOOing great year of “discomfort”!

    Rich Lohman

  2. Pete Brand

    January 3, 2012

    Thanks Rich! WOOHOO to 2012! 🙂