No Matter What … Don’t Forget That YOU MATTER!

Have you ever found yourself holding back from pursuing what you want in life because you’re questioning your significance?

What about when you’ve stopped short of giving your two cents because you’ve felt as though your thoughts couldn’t possibly matter?

I’ve seen so many people who seem to sleep walk through life because they’ve somehow come to believe they simply don’t matter!  I’m sure you’ve noticed the same thing as people slip into depression or simply can’t find the motivation because they just don’t believe they are destined for greatness.

I’m here to tell you that YOU MATTER!  Not only do YOU MATTER, but so does everybody else who inhabits this planet!

I’ve had recent events that have occurred in my life that have made me realize how important it is to let others know that they matter, and I’d like to encourage you to notice the “small accomplishments” other people around you make.  As you notice these seemingly “small accomplishments,” take a second to imagine how different it would be if those acts weren’t taken.

Whether it is the waitress delivering your breakfast with a bright cheery smile on a day that you don’t feel so smiley yourself, or when your 14 year old takes time to ask how your day went and they actually care about the answer.  There are thousands of individual acts people take each day which have an impact your life.  Make sure you take the time to recognize these acts, and most importantly tell that person that they matter!

If you are intentional about recognizing these efforts you’ll have the power to improve their mood, their day, and ultimately can impact their life in a positive way.  These may be the two most important words you could ever share with someone, and you just never know when they might just need it the most.

The video below is one of the most amazing messages I’ve seen in a long time, and I promise you it could possibly be the most valuable 19 minutes and 48 second message you’ve heard.  It might possibly change your life like it has mine!

WARNING: Improving Your Quality Of Life Is Painful! DON’T QUIT!

Have you ever made the commitment to workout, only to quit the next day due to the pain you felt?

Have you made the commitment to turn your passion into your career and now all of a sudden things are happening in your life that make you question your decision?

If your answer to either of the previous questions was “yes”, please know … you are not alone!

It amazes me how whenever I make the decision to do something positive in my life, that will ultimately improve my quality of life …  it causes pain!  I’m not just talking about the physical pain you experience after lifting weights or running down the road.  I’m also talking about the pain of mental discomfort we all feel as we begin working on establishing new habits.

I just finished reading a fascinating book on neuroplasticity which helped me understand why this happens.  Now, I understand you may not feel the urge to run on home and curl up next to your fireplace to dive into a book on brain science, so I’ll just fill you in on what I learned. :)

If a child was born into a family where the parents completely neglected or abused the child for the first several years of their lives (referred to as the “critical period”), and eventually the child was removed from that situation and placed into an extremely loving and nurturing environment, that child, although their new circumstances were absolutely perfect in comparison to the situation they were removed from, would experience a high level of pain.

That may seem ridiculous when you first think about it, but that’s all that child knew and anytime you make a change to what you’re used to, it’s going to be painful until you get used to it.

Personally I don’t think the above example is any different than how we are as adults.  In fact, I believe many of us have “those voices” in our head which are just as harmful to us, as the situation that poor child was subjected to.  The fact that we’re beyond our critical development period as adults, DOES NOT mean we can’t successfully make the change to our lives.  You can get beyond the pain!

When you are making positive changes that will ultimately improve your quality of your life, you may experience one or more of the following things:

Your mind may begin to make the smallest of obstacles seem enormous and you may begin to believe they are insurmountable.  I’d like to tell you that your brain is simply lazy and will do anything possible to stop you from making changes but…

Fortunately (or unfortunately) your brain simply clings to habits that you’ve formed through repetitive action and decision making.  It’s simply attempting to reinforce the “old rules” you’ve put in place from doing the same thing (or nothing at all) for an extended period of time. When you find yourself thinking it’s just too challenging … press on!  The more often you do this the easier it will become.  It is possible to “teach an old dog new tricks!”  You can do it!  :)

You might feel anxiety about your lack of time.  I mean heck … You’re way too busy doing a job you hate to find the time to follow your passion which will ultimately lead you to a happier life. Right?  Sounds silly doesn’t it?  Every single person on earth has the time, or can find the time, to pursue anything if it’s important enough to them.  So … is being happy and having an amazing quality of life by pursuing only things that you’re passionate about important enough to you to find the time … or would you rather be miserable? ;)

You may fall into the “it must not have been meant to be” trap.  Everything happens for a reason right?  Perhaps, but just make sure you don’t confuse the message.  Tension doesn’t always mean something wasn’t “meant to be.”  It could simply be a sign that you may need to modify your course a bit while still moving forward.  Personally I think too many people cling to the “it must not have been meant to be” as a reason to quit.  I think it’s just an excuse and I’m not falling for your “reasoning away” your lack of commitment. :)

I know some of the things I’m saying may sound harsh, but I’m ok with that.  These are the same things I keep in mind as I begin to slip on my path, and it helps keep me on track and making forward progress.  One of the easiest ways to regulate the negative affects of these very normal stages in your improvement process, is to make sure your reason is BIG enough.

Spend some time thinking and writing about how your life will look once you’ve successfully made the transition and have fully adopted your new habits.  Once those new neural pathways have been established, it’ll be just as painful and challenging to go back to the old way of thinking.  [DISCLAIMER:  I am not a Doctor ... I just spent the weekend sleeping in a Westin Heavenly Bed, there wasn't a Holiday Inn Express in close proximity. :)  ]

If you’ve experienced any other challenges along your new path, or if you can think of any other ways to help other people reading this post or having these difficulties … please leave a message below.  Until next time … PRESS ON!

 

 

 

People Just Don’t Care! If They Did … It Still Wouldn’t Matter!

Have you ever found yourself hesitating to share your point of view during a meeting because you were concerned with what people would think about you for sharing it?

When you walk into a room full of people you don’t know, do you feel uncomfortable and as if people are checking you out and possibly judging you?

I can promise you you’re not alone!  There’s a large segment of our population who live with varying degrees of this anxiety, and in fact … I think it is safe to say that every human being has experienced these type of feelings at least a few times in their lives.  :)

If you take a step back look at these feelings logically, I think you’ll quickly build a case in your mind proving these feelings of anxiety are completely unnecessary and irrational.  The following are a few things that might help give you some perspective.

Everyone has their own issues and insecurities.  It’s funny how sometimes we believe we are the only one dealing with those internal voices causing us to second guess ourselves.  Everyone else is somehow 100% bullet proof and super confident, and  possess the skills to see through us and immediately identify our weaknesses! Seriously?  Come on … You’re smarter than that!  :)

Do they pay your bills?  Remember when you were the most fired up about that new THING and you excitedly told your friend about it and they laughed and said, “you can’t do that!”  You were hurt, annoyed, a little angry, but all in all, those emotions caused you to feel crushed.  Worse of all it made you begin to question your decision.

Really?  First of all you need to get different friends.  Secondly, how much time and energy do you think they spent thinking about your idea or even how their words might have affected you once you left?  Well the answer is ZERO.  They immediately went back to focusing on themselves and their problems.  Heck, the reason they tried to steal your thunder is probably because they were feeling pretty bad about their own circumstances.

If this isn’t reason enough to discard their negative sentiment … REMEMBER, they don’t pay your bills!  You do, so make decisions for yourself!

There are far too many times we sacrifice our own happiness because we’re afraid of what other people will think or what other people will say.  The bottom line is their thoughts are only that … their thoughts, and you’ll never truly know what they are anyway, so why be concerned with them.

We also put far too much weight in people’s words without truly evaluating where they are coming from…

Did they have a negative experience years ago that they’re still sour about?

Did hear a story about someone else who did and they don’t have complete information?

Or did they simply have a rough morning and their looking for someone to take it out on?

Regardless of the reason why, their words have no way of hurting us unless we allow them to.  So DON’T!  The only person responsible for helping you achieve a life of happiness, is YOU!

If you want to achieve big things, YOU need to take massive action.  YOU are responsible for making the decisions that will lead to either success or failure.  Surround yourself with supportive, positive people to help guide you, but ultimately, YOU need to make decisions for YOU!

 

 

 

 

Don’t Listen To The Voices In Your Head! Six Things To Do To Accomplish More In Life

How many times have you been ready to “Go for it,” but stopped because you heard a voice at the last second saying something like, “Don’t be ridiculous, you can’t do that!”

Wasn’t it strange how the voice was so loud and unmistakably clear, but when you looked around you couldn’t find anyone?

The dialogue we carry on in our own heads is sometimes the most destructive and motivation killing stuff!  Heck, with friends like yourself … who needs enemies?

These voices are like a mirror reflecting the experiences, thoughts, words, information, and most importantly, the people we hang around.  Personally this is very exciting to me and as I think back over the past 20+ years I can almost point to individual decisions I’ve made that have significantly affected the quality of those internal conversations.

I’m not a big fan of dwelling on the past, but when you can look backward for the sake of accelerating your progress forward, I think it can be translated into amazing progress.  Some of the events that can be life changing and drastically change those internal voices are as follows:

Avoid contact with negative people.  You may notice that I touch on this quite a bit … and I do.  I’m sure you’ve noticed that married people look alike, talk alike, have the same facial expressions and so on.  You don’t share blood, or DNA, but you certainly take on the qualities of those you hang around most of the time.

If the content of your conversations are overwhelmingly focused on all your problems, aches, pains, or about the things you hate in the world … you’ll attract more of that into your life.  After all, that’s what you think about and talk about all the time. The universe will reward you with those things you focus on with emotion.

You can try to chalk that up to some crazy new age garbage, but it’s absolutely true! Trying to disprove it will only cause you more pain.  Unless you are a masochist, I’d encourage you to avoid associating with negativity at all costs.  It’s not easy to avoid, but it’ll be much easier than dealing with the pain you’ll receive by continuing the association.

Make a decision to only pursue what you are passionate about.  This decision will help you avoid lack of motivation, feelings of boredom, and the pain of spending the majority of your life doing something you hate.  If you’re spending the majority of your time  pursuing what you love, you’ll find it very difficult to be negative very often.  Passion causes excitement and can eliminate depression.

Make a commitment to become the best at what you do.  Happiness in life doesn’t have anything to do with the amount of money you make, or what your profession is.  It’s most important for you to find joy, feel rewarded, and feel as though you are making a contribution to the world.

If you are following your passion and make the decision to be the best at whatever you are doing, your thoughts will center around what it will take to accomplish that, and there won’t be much time to fall back into the old negative, self defeating voices of old.

Listen to personal development material daily.  I’d love to think all of us our strong enough to change our  lives completely on our own, and there might actually be one or two people out there who can, but it doesn’t make any sense to ignore the lessons other people have taught us through sharing their knowledge and experiences.

I believe we should immerse ourselves in personal development.  This will ensure our focus is on getting better and once we train ourselves to continuously move in the direction of becoming the best human being we can possibly become, those voices will begin to change and reflect that focus and positive action.

Look for the positive in everything. This isn’t easy, but with a little practice you will begin to easily identify much more positive than the negative that comes from any event, no matter how horrific the event.  I understand many people will attempt to challenge this because it’s extremely difficult to dig through the pain, sorrow, and after effects of some of the horrible things we experience in our lives.

I challenge you to get in the habit of intentionally reflecting on each event in your life, and identifying positive outcomes that have occurred following the pain.  Sometimes the positive happens right away, and other times it takes years to materialize, but there is always positive and you’ll definitely find it if you look.

When you hear those negative voices in your head … ignore them, get excited, and move ahead!  Many times those self defeating voices occur because we are doing something that we’ve never done before.  That move out of your comfort zone will be met with resistance similar to when you stretch a rubber band, and similar to the rubber band, the more you take action that gets you out of your comfort zone, the larger it will expand.

Make the effort to reprogram yourself to get excited when you hear those voices, and be proud of yourself for doing something to ensure you don’t live a life of mediocrity.  Do great things and learn to be your own best cheerleader, instead of your own worst enemy!

 

 

 

3 Ways To Solve Confidence Issues

Do you have a goal you’d like to hit but you just don’t have confidence that you can accomplish it?

Does this lack of confidence paralyze you into inactivity, or cause what I like to call chronic hesitation (a.k.a procrastination)?

If you’re in that situation now or have been anytime in the past, you can breathe a sigh of relief.  You aren’t strange, in fact; if you’ve never found yourself in that situation, I think you’re strange.  :)

Everybody faces confidence issues from time to time.  I’m sure you can easily recall one of those times and remember how active your mind was as it flitted through all the little details and no matter how quickly you picked it up, you still felt as though you were stumbling through as you struggled to master whatever it was you were looking to do.

Many people are so terrified of the perceived pain of insecurity that they allow themselves to become completely overwhelmed by  the smallest  things. It’s as though they are completely incapable of stepping back and looking at everything from a  high level so they can see things clearly and develop a plan to navigate through the learning process.

This is especially something that you will experience if you make the bold decision to step out and pursue your passion as a career.  The beauty is NOW YOU KNOW WHAT TO EXPECT!  You won’t be surprised when you begin to have those insecure feelings.  The following are things that you can do to head these feelings off, or at least reduce the time you’ll experience the lack of confidence.

Get Obsessive! The best way to become the great at anything is to gain as much knowledge and proficiency as you possibly can, as quickly as you can.  I look at it just like ripping off a band-aid.  You can do it slowly, but all you’ll do is cause more pain and for a longer period of time.  If you simply rip it off fast … it’ll still hurt but it’ll be over much quicker and it won’t cause you nearly as much pain.

If you’ve got something you want to accomplish, or something you believe you have a budding passion … dive in and GET OBSESSIVE!  If you focus consistently and intensely on a topic you love, or on how to accomplish a certain task for an extended period of time, you will find you can accomplish amazing things.

Associate With The Right People. The saying that misery loves company couldn’t be more accurate!   One of the worst things you can do is to hang around people who are negative, or aren’t supportive.  This isn’t an easy thing to do because sometimes the people that are the worst are those you are closest to.

I know it’s tough but I can guarantee you if you continuously associate with people who are negative or people who are constantly draining your emotional resources, you need to suck it up, and move on.  If not, you need to get used to living a life filled with much unhappiness and negativity.  You can still love these people, but you cannot subject yourself to that environment for extended periods of time without picking up the same thought process and adopting the same behavior patterns.

The bottom line is if you associate with positive people, they will be supportive of you and will believe in you when you may not even believe in yourself.  This will have a direct impact on your confidence level.

Choose Your Words Carefully.  Words are extremely powerful whether they are spoken or not.  That may sound a bit strange but if you think about it … the way you refer to things in conversations, is the same way you’ll think about things during times of reflection.  If you are constantly talking about all the reasons you CAN’T do something,  this sentiment will lead to the exact same type of internal dialogue.

It isn’t just saying you CAN’T do something.  It’s also saying things like: I’m not very smart, or that you are broke, or that you weren’t very good in school, or you really screwed up once and now you have limited options.  These type of thoughts and statements will become self fulfilling prophecies.

If you only do one thing after reading this post, I encourage you to focus on the words you say and the thoughts that occupy your mind over the next couple days.  When you catch yourself thinking negative thoughts or making negative, self defeating statements …. STOP and either rephrase it or re-position the  way you are thinking about it.  If you do this consistently, it will become a habit and you can break the pattern and have a much more enjoyable life.

 

4 Reasons You Should Turn Your Passion Into a Career

Do you go to sleep at night dreading the next day?

Are you more concerned with making money than you are for your own happiness?

I am amazed at how many conversations I witness where the entire content is filled with complaints about their job.  As I listen to the lack of enthusiasm and perceived hatred for the occupation, or company they count on to sustain their lives, it baffles me as to why they’d continue to put themselves in such a horrific position.

Now of course I say that a little tongue in cheek as I completely understand why people continue to put themselves in a situation that brings them no joy.  I’ve found it’s one of three reasons.

The first type of person likes to moan and complain about everything. They aren’t really interested in being happy so there’s not much that can be done for them.

The second type has been unhappy for so long they’ve simply become numb to it and after all … they need to pay their bills somehow.

The third type are the people who feel trapped and simply don’t know what else to do.  They feel forced into selling out and doing what they hate so they can support their families.  I believe this is the stage they stay in for awhile and then shift right into the model above where they become numb and simply give up.

I don’t believe anyone should spend their time working in a career that they hate.  You may think I’m strange, but I don’t believe we should EVER work for money!  I believe you should NEVER pursue anything as a career that you aren’t passionate about, and when you’ve completely lost that passion you should either take a break, or find another passion to pursue.

I’m sure you’re thinking … “Yeah right!  If it was only that easy!”  Well, I’m here to you that it absolutely is.

You simply need to make a decision and stick to it.  The reward is … you’ll never find yourself being weighted down with negative thoughts and emotions or having to live with the realization that you sold out.

If living with that isn’t enough, the following are four other reasons why you should turn your passion into a career.

  1. You spend more time “working” than you do with your loved ones. When you really break it down you spend more than 25% of your available weekly hours at work.  To think that spending that much time being unhappy won’t bleed over and affect the quality of your relationships with your loved ones, is insane.  If not selling out isn’t reason enough to do what you love, how about protecting the quality of your most important and valued relationships.
  2. You will be more confident in all areas of your life. It’s not possible to have confidence if you consistently place yourself in an unhappy situation.  You’ll never be excellent at something you don’t enjoy and therefore will always be wondering when your “boss” will tire of your sub-par work.  Doing what you love and are passionate about will keep your interest and attention.  This focus will help your proficiency and ultimately your confidence.
  3. You will never be at a loss for motivation. I don’t know about you but the worse feeling in the world to me was when I used to wake up faced with the daunting task of leaving the warmth of my bed to go do something I disliked for 8 hours.  The beauty of pursuing your passion is you’ll NEVER have to search for motivation.  You’ll find yourself waking up before your alarm rearing to go!
  4. You will be much more healthy and energetic. The biggest issue with deciding to pursue a career that makes you unhappy is the stress you’ll have to face because of it.  The only thing stress causes is disease and death.  If you don’t believe me … go talk to a Dr. or do a little research.  If you make the decision to ONLY pursue your passion you’ll eliminate a huge portion of your stress and therefore you’ll be happier and your energy level won’t be drug down by depression.

I understand I’ve made some harsh statements in this post but … does it really help to sugarcoat the truth?  If you’ve read something here that touches a nerve, I only hope it helps give you a push to make a change that ultimately improves the quality of your life.  I’m not saying it won’t be a lot of work, but how much work is it to do what you hate every day?  :)

ACHIEVE! Make 2012 the Year of Discomfort

My favorite time of year is the last week of the year and the first week of each new year.  The last week of the year I spend reflecting on the past year’s accomplishments, and also spend time setting my goals for the coming year and planning how I’ll attain them.

The first week of the new year is always  full of excitement and anticipation as I head into the new chapter of my life with new goals and a well thought out plan.

A few days ago, while reflecting on the past year I came across an image on Facebook.

This visual, although crude, is an excellent representation of  TRUTH.  Have you ever found yourself putting up with less-than-optimal circumstances because you are “comfortable?”  I think it’s crazy what we’ve come to accept as “comfortable.”

You know what I mean …

Each day you wake up slowly and fight the urge to continuously hit the snooze button. When you finally do drag yourself out of bed and get to work it takes you a couple hours and three pots of coffee to get the cobwebs out of our head. Then after struggling through your day you go to bed at night dreading work the next day.

Why do we continue to sit back and pass up opportunities to improve our circumstances?  Is it because we’ve grown comfortable with being miserable?

I understand that everyone doesn’t experience the feelings of misery I explained above. I’m 100% positive that all of us could come up with a long list of things we could do to improve our circumstances … but we never seem to get around to it.

Just like there are varying levels of misery, there are also varying levels of pain to our discomfort.  I believe we can either wait until the pain we’re experiencing is so great that we’re compelled to take action, or we can make a decision to consistently lead a life of discomfort, and take immediate action.

If you consciously decide to lead a life of discomfort, I believe you’ll live a much fuller and richer life and experience far less pain and suffering than life would normally deal you.

I’ve  made the decision personally that 2012 is going to be MY year of discomfort.  I’m going to get rid of my “Some day I’m going to” list.  How about you?

What do you have on your list that you’ve been meaning to “get around to?”  Join me and let’s ACHIEVE as much as we can in 2012!

Social Media: More About Listening Than What You Had For Lunch!

I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.”

I’ve heard it so many times that it’s permanently ingrained into my brain. How about you?

As I explore the social web it seems as though companies completely forget this saying and utilize social media like  traditional “interruption marketing.”

You know the companies I’m talking about.  They’re easy to identify when you are viewing your Facebook or Twitter news feed.  You constantly see their updates letting you know about the “great deal” they are offering, or messages encouraging you to “buy now.”  They post so frequently that the content you’d like to see gets lost in all the noise.

It’s as though the marketing people within these companies completely forgot about delivering VALUE to their “fans” and “followers.”

If you happen to be one of these “marketers,” and you’ve somehow forgotten what brings the most value to your clients, I’ve got a tip for you.

Become an active “listener” so you can get back to the basics of delivering as much VALUE as possible.

The following are a couple ways you can utilize social media to “read the minds” of your clients and prospective clients as they tell you specifically what their biggest problems are, and what they are most interested in.

Twitter

The easiest way to monitor the “real time” thoughts of your online community is with Twitter.  You can simply go to Search.Twitter.com and enter search phrases that would be relevant to your audience.  Once you’ve conducted the search you can simply click the button on the top of the page that says “Save this search.”  These searches will be saved and added to your Twitter profile page for easy monitoring.

I’d encourage you to create active searches on keywords relevant to your Brand, your products, and visible people within your organization.  This will give you an excellent understanding of what people are saying about your company and give you the opportunity to respond and engage in conversations if necessary.

PLEASE NOTE: Just because you don’t choose to listen, doesn’t mean people aren’t talking about your company.  Wouldn’t you like to weigh in if they are?

Once you’ve created the appropriate searches for your company you should also create searches for keywords related to your competition’s Brand, products, and visible people within their organization.

You can learn a lot about what these companies are doing correct in the marketplace, as well as their perceived weaknesses.  If you do this consistently you’ll be able to identify opportunities to compete.  You can also learn from their mistakes.  Why not take advantage of this intelligence instead of making those mistakes yourself?

Beyond those basic searches, you should also create ongoing searches for keywords related to the problems your audience might be experiencing that would cause them to contact you.  This can help you get a firm understanding of the attitudes and perceptions that exist  about, and within your market.

Once you’ve begun active listening, you’ll begin to feel much more connected with your audience and you’ll be able to gain some excellent insights as to how you can serve them well.

When it does come time to create content, it’s important to take all you learn into consideration.  I’d encourage you to evaluate every post and ask yourself, “Does this provide value to my audience?”  If the answer is “no” … don’t post.

If more companies follow this one simple rule, it’ll be much easier for all of us to find the content that is valuable to us without losing it in all the “noise.”  Even if we just want to know what someone had for lunch!  :)

 

 

 

Do You Work Hard to Attract Prospects and Then Give Them the Middle Finger?

I’m sure your first instinct is to say, “Heck no … I would never do that!”

Are you sure of that?

Now, I’m not talking about literally “flying the bird” in the face of  your prospects.  I actually think that would be much better, because if you did take such bold action, you’d be doing it intentionally and your message would come through loud and clear.

What I’m talking about is working your tail off to understand your “buyers,”  strategically gaining awareness, sharing valuable information to show them you’re worthy of doing business with, and then taking actions that show them you could care less about them.

The quickest and most efficient way to “flip off your prospects” is to NOT follow up with them to answer their questions, or schedule that meeting you’ve been promising.

Come on now!  You know you’ve done it.  I know I’ve been guilty of it.

Think back to a time where someone gave you a prospect’s name and you forgot to call them.

What about that person you ran into at a networking event and you parted ways by saying, “Let’s grab lunch sometime,” and that sometime never happened.

Or, in my opinion, the most blatant sign of disrespect possible…

What about the prospect who took the time to seek out a solution to their problem online … they happened upon your site … they took the time to fill out the form you strategically placed on your site for those who wanted more information … and then you didn’t contact them to provide the information you promised!   ARE YOU KIDDING ME?!?!?!?!

There has never been a time in our lives where we have so many options to communicate with people INSTANTLY! Yet with all these options at our disposal, we still can’t muster enough discipline to show enough respect to simply contact them.

The next time you receive a lead, retrieve a message from your voice mail, or run into an interested prospect at a networking event…

PLEASE DON’T add the task of getting back with them to your “to do list.”

DO IT NOW!  Don’t run the risk of them feeling as though you don’t care about them.  You are in business to serve others.  Make sure you don’t miss out on the opportunity to do so simply because you don’t get back with them.

How the Google + Project will Make Our Lives Easier

I’m sure you remember Google Wave right?  What about Google Buzz?

When those services began I have to admit I was very excited to get in and try them out, and before I even had the chance, I was convinced they’d be successful.

As I look back and try to determine the basis for that belief or excitement, I find it challenging to see what led me there besides my “biz-crush” on Google.

I’m thinking I must have been blinded by my admiration and was allowing myself to believe that whatever they attempted to do, they’d do, and do well.

Well … I learned my lesson, and I’ve made a commitment to never arrive at an “absolute” opinion again without taking the time to do some research and think things through more thoroughly before establishing my opinion.

I’ve been spending a significant amount of time over the past couple months thinking about, and researching what the Internet is going to look like next.  It’s been quite awhile since Web 2.0 became the rage, and most of the information I’ve consumed lately has been equating the new Web 3.0 with something called the Semantic web.

If you’re anything like me you may have heard that term before, but simply nodded your head as though you understood what it meant.  Well I decided to refer to one of my best old friends, Wikipedia, to find out the definition of the Semantic Web.  That definition it as follows:

The Semantic Web is a “web of data” that enables machines to understand the semantics, or meaning, of information on the World Wide Web.[1] It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.

The definition, to me, sounded a bit out there.  Almost like an explanation of the technology behind the Terminator series or Minority Report.  I became a little more of a believer when I found out the original person behind this thinking was Tim Berners-Lee, the creator of the Internet.

What’s that?  You still thought Al Gore started the Internet?

Oops … perhaps you should simply stop reading now and go take your medication.  :)

Anyhow, there are many people and companies out there currently looking to “crack the code” and figure out how to develop the algorithms necessary to conquer this thing Mr. Berners-Lee named the semantic web.

The Challenges

If you really look at the description of the semantic web you’ll see it relies heavily on computers recognizing the true meaning of information displayed on the web.

Seriously?!?!?!?

I don’t know about you but, I have a hard enough time understanding what my kids mean as they tell me something is “Bad” or “Whack” or whatever new word of the day they are using.  How in the world are computers going to have the ability to constantly track the ever-changing meaning, or true intent, of the words we use.

The next challenge that these algorithms will face is evaluating WHO is making the statement and how much of an authority that person is on the topic.

Remember the old saying, “Garbage in = Garbage out?”

These algorithms will need to consider the source and the level of influence these individuals have on the area in which they are commenting.  This is a very significant piece to the algorithm and one that Google and the other search engines have done a good job doing over the years.

Remember when you used to search for something in the late  90′s and get a bunch of irrelevant results because the algorithms weren’t mature enough to overcome the people who would manipulate the results and get their porn site to show up regardless of the search term?

The search engines have seemingly figured out how to rank content accurately based on the amount of links coming from other sources on the web, and in the process, have placed more value on these links based on the relevancy and influence of the site the link is coming from.

The final challenge I’d like to address, which certainly isn’t the only remaining one, is people’s fear of their privacy being violated.

Ummmmm …. it amazes me about how fired up people get about this one.

I see someone go on a 5,000 word rant about how their privacy has been violated by Facebook and they write this rant 1 minute after…

posting what they had for lunch on the Twitter while posting a geo-tagged picture of their young child who was eating with them at lunch.

If you are such an advocate for privacy perhaps you should cut up your credit cards, move to the middle of nowhere in Alaska (where there are no surveillance cameras ), throw away all your technology like cell phones and computers which have geo-tracking abilities within them, and cut yourself off from the rest of society.

The bottom line is … PRIVACY NO LONGER EXISTS!

Google is Getting Close

The Google + project is, in my opinion, the final piece that will tie everything together and pave the road for the algorithms to be developed to complete the early iteration of the semantic web.  I’ve had an idea that they were getting close for the last couple of months as they’ve been rolling out new products which seem to point in that direction.  Those products are as follows:

Google Wallet

Google Wallet will give users the ability to pay for their purchases with their mobile device.  These devices will be linked to their credit card and the transaction will be captured.  The users who are utilizing this technology will have the ability to easily rate their purchases and provide feedback on their happiness.  This may sound like it isn’t very significant, but work with me as I show you the relevance.

Google Plus 1

When the Plus 1 button came out, I heard quite a few people talking about how it was simply a knock off of the Facebook “Like” button.  If this were a stand alone feature, I might agree … but it isn’t.  The “Plus 1″ feature gives individuals a way to interact with content and “rate” it by clicking the “plus 1″ feature.  This is significant only when tied together with the identity, history, and profile of the individual interacting with, and rating the content.  With these elements it starts to lend much more significance to the functionality.

WDYL.com

This new website seems to simply be an advertising site for Google services.  Right now you enter “What you love” into the search box and are returned with links to content on the topic that resides on many different Google properties.  I personally believe this will become much more significant as time goes on and based on the online profile that is compiled about you, you’ll be presented with highly relevant content based on WHO YOU ARE and the content will be delivered based on your individual preferences.  These preferences will be determined based on your online behavior and interaction and those of similar personas.

Google + Project Features

The “Sparks” feature within Google+ gives users the ability to “tag” themselves based on their interests.   This starts to become very interesting when you can understand the consistencies amongst people within your social network.  For example if I tag myself as a father, who is interested in basketball and Internet marketing and I love death metal music … there will certainly be a portion of the population who have those same interests.  Once there is a system that can monitor how the individuals fitting that same profile feels about their purchases, content they consume, people they follow, and so on … the intelligence can be developed to soon predict their behaviors before they happen.

The “hangouts” feature not only gives the ability to determine the places the individual personas enjoy frequenting, it also allows access to the conversations that happen between those people and others who are at the same place. These conversations will quickly provide intelligence as to what is most important to each specific persona who would be doing business at those establishments.

When you tie this feature together with the “Circles” technology you can begin to understand the order of influence between the multiple personas this establishment may be marketing to.  If all this functionality begins to seem a bit “big brother-ish” and you are feeling uncomfortable, wait until you realize the last piece.  :)

Search Activity

Once an individual decides to participate with Google+, they won’t only be providing access to their activity with Wallet, Plus one, what their interests are, and who their circles of influence are …

They’ll also be allowing access to their search activity and what they find as relevant and not relevant.  The cool … or scary thing is, depending on how you look at it, is now with the Google+ project, you’ll be tying all of that activity to individual profiles.  Those profiles, and their level of influence, will be determined based on the engagement within their circles similar to how a Klout score is determined.

Many people have said that the ability to understand the true “meaning” of words is impossible.  That’s the main argument against the semantic web ever becoming a reality.  The one thing that I believe will make it a reality is whether there is enough feedback provided to eliminate the false positives that are definitely going to happen based on the sarcastic nature of human beings.

The best way to ensure there is enough participation and feedback is if the organization has a large enough user base, and if those users can be compelled to participate long enough, and be patient enough to work through the period of time where the “false positives” are dominant.

I believe Google has this base, and I think they’ve learned from the failed launch of Google Wave.  They are doing a much more controlled release which seems to be building up the pent up demand necessary to get to critical mass this time.

If Google has this right, I believe it will make our lives easier and it will help the good quality companies rise to the top and will cut through the BS out there.  If you are looking for a company to provide a specific solution to your problem, this algorithm will eventually present you with the perfect solution based on real feedback that has been gained from people who fit the same, exact persona as you.  This technology will eliminate the question of “how” and allow you to focus on “what” you love and are interested in.

Thanks for taking the time to work through this post!  I would love to hear your thoughts below.  Please let me know if you think I am nuts, if you think I am missing something, or if you agree.  Thanks!